The 2026 Super Bowl ads have started to roll out in the build-up to the big game, featuring a range of topics and issues.
This year’s ads have seen a more political slant as has been an increasing trend in recent years. This year, the ads feature everything from artificial intelligence (AI) to healthcare scares, “stop antisemitism,” and an ad from victims of Jeffrey Epstein urging the public to continue pushing for the full release of files and to hold people responsible.
More ads will release throughout the game, but in the run-up to Super Bowl LX, these are some of the most political ads to air.
Clydesdale, eagles, Lynyrd Skynyrd: Does it get more patriotic than that?
Blue Square Alliance Against Hate
A nonprofit founded by Patriots owner Robert Kraft shows a young man who is facing antisemitic bullying in school but finds support from a fellow student.
Amazon Alexa on AI Fears
Actor Chris Hemsworth is featured in an ad for Alexa+ about how the Amazon’s AI might try to kill him, playing on the public’s fears of the evolving technology.
Svedka Releases AI-Generated Ad
Vodka company Svedka released an almost entirely AI-generated ad that features robot mascots dancing and pouring out vodka in a club.
Hims & Hers on Healthcare Fears
In an ad depicting a nightmare vision of the current American healthcare system, Hims & Hers make a pitch for the company’s telehealth services.
Epstein Victims Release Ad Before Super Bowl
Survivors of the late convicted sex offender Jeffrey Epstein released a powerful public service announcement (PSA) on Super Bowl Sunday calling for full transparency in what they describe as the largest sex-trafficking scandal in the world.
The emotional video, released by World Without Exploitation, features survivors speaking directly to the public, demanding Americans stand with them and pressure U.S. Attorney General Pam Bondi to release all information related to the case.
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