Replacing human subjects with AI surrogates, or digital twins, is on some social scientists’ wish lists. Human subjects are expensive, tire easily and can suffer psychological distress from some studies.
But those wishes may take more time to be realized, a study appearing September 2 in Science Advances suggests. AI twins designed to mimic a given individual’s behavior instead seem to distort their surrogate’s views, creating a “funhouse mirror” effect, the researchers note.
“There’s some promise,” says Olivier Toubia, a computational social scientist at Columbia Business School in New York City. “But [the twins’ performance] was overall a…
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