You posted on LinkedIn. A few likes, one or two comments, zero shares. Eight billion people use the internet but hardly any of them saw your words. Getting attention on LinkedIn takes strategy, but it’s a strategy anyone can learn. Your next post could hit 100 likes, then 1000, and change everything.
LinkedIn posts generate 280 billion views per year. Most disappear without impact. But the posts that succeed follow specific patterns. Let’s break down exactly what makes LinkedIn posts take off.
Master LinkedIn posts: strategies that drive results
Share what only you know
Your experiences set you apart from everyone else posting generic advice. Tell us about scaling your business from scratch. Share the lessons from launching products that failed. Give a behind-the-scenes look at building teams and closing deals.
“You are a content strategist specializing in LinkedIn. Help me identify my unique experiences and knowledge that could form compelling LinkedIn posts. Ask me 5 questions about my business journey, focusing on challenges overcome, lessons learned, and surprising discoveries. After gathering my responses, suggest 5 specific story angles that would resonate with my target audience of [describe your audience]. Include potential hooks for each story.”
Take inspiration from the best
Posting randomly leads nowhere. Build a system instead. Use a simple Word document to generate new ideas from top performing posts. Save screenshots of posts that make you stop scrolling. Study why they grabbed you. Note their structure and adapt it.
“Analyze these top-performing LinkedIn posts from my niche: [paste 3-5 successful posts]. Break down their structure, highlighting what makes them engaging. Then create a template I can use for my own posts, maintaining my authentic voice while incorporating these winning elements. Include specific formulas for hooks, body text, and calls to action. My writing style is [describe your style].”
Grab attention on LinkedIn
You have two lines to grab attention before someone scrolls past your LinkedIn post. Open with a statement that stops them in their tracks. Make a controversial claim, then back it up. State a surprising truth, then show how they can leverage it. Include stats. Ruffle feathers. Lead with results, and share how they can get them. Attract in comments by being helpful.
“Create 10 different hooks and rehooks for a LinkedIn post about [your topic]. Each hook should be one sentence, no more than 8 words, and the rehook (the second line) should be the thing that introduces the rest of the post, for example, “Here’s what I did”. Make the hooks and rehooks punchy and specific. No question marks. No generic statements. Each hook and rehook should create curiosity without being clickbait. Use this successful post as reference for tone: [paste a viral post from your niche].”
Give people real solutions
Theory is easy. Results are hard. Share exact steps that create wins. Break down your methods into actions anyone can take today. Show the templates, scripts and frameworks that actually work, and position yourself as the expert behind their genius. Get them saving and saying thanks.
“Help me turn my expertise in [your area] into an actionable LinkedIn post. Ask me about a specific method or technique I use that gets results. Then format this into a post that opens with a strong hook, explains the problem it solves, and breaks down the solution into clear steps. Make it specific and practical, focusing on what readers can do today.”
Build LinkedIn relationships
Comments matter more than likes. Ask questions people want to answer. Get them talking about their challenges and wins. Start discussions worth joining, then continue them back and forth. The algorithm likes it when your posts get comments, so create a safe space for engagement to happen.
“Create 5 different endings for my LinkedIn posts that spark meaningful discussions. Each ending should pose a question my audience of [describe audience] would genuinely want to answer. The questions should relate to their experiences with [topic]. Focus on questions that make people want to share their stories or insights. No generic ‘what do you think?’ questions.”
Create LinkedIn posts that gain traction: your action plan
Don’t waste your time writing LinkedIn posts that won’t be seen. Publish masterpieces that spread your wisdom by focusing on what sets you apart. Share your unique genius. Build your system. Open strong. Give real value, and create genuine connections.
Start today with one solid post that tests these ideas. Track what works, and go again. Stay consistent and watch your influence grow.
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