European leisure travel to Saudi Arabia forecast to grow 130% by 2030

Published on

11/09/2026 – 11:12 GMT+2

The number of European leisure travellers visiting Saudi Arabia is forecast to increase by at least 130% between 2025 and 2030.

According to new research from Tourism Economics, published this week at WTM Spotlight Riyadh, Europe is among the long-haul markets expected to drive the next phase of Saudi Arabia’s tourism growth. Leisure arrivals from Asia Pacific and North America are also predicted to more than double.

As a result, longer-haul markets are expected to account for 54% of Saudi Arabia’s international leisure arrivals by 2030, compared with 47% in 2025.

Germany and Italy are among the standout…

Read the full article at EURONEWS.COM