Ford on Thursday unveiled both the name and starting price of its upcoming electric truck. The Ford Fathom will start at just under $30,000, making it one of the most affordable electric pickup trucks coming to the US market.
While the automaker didn’t show off what it will look like, the Fathom will have a standard-range battery, five seats and Ford’s BlueCruise driver assistance, as well as Apple Maps integration. BlueCruise is Ford’s version of AutoPilot, providing a hands-free driving experience in designated areas called “Blue Zones” on certain highways.
The Fathom’s announcement follows Ford’s $5 billion investment last summer in EV…
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