In his 1975 book “The Philosophy of Andy Warhol (From A to B and Back Again)”, Andy Warhol, said if he could hire anyone on retainer, he’d hire a boss. “I think a boss would be a good person to have around,” he said. I can relate. When you’re the business owner, you’re in charge of how you spend your time. But sometimes, you just want someone to tell you what to do.
LinkedIn is no different. You could spend hours on the platform. You could ignore it all together. If only there was a plan you could follow to build your account and generate leads without the indecision.
If you’ve got the commitment, here’s the plan for you. My LinkedIn is about to hit 40,000 followers. I’ve been intentional about LinkedIn for the last 18 months and have figured out how to get big results in half the time. Remarkable results with minimal effort.
Most LinkedIn strategies take too long because there’s no plan
Time isn’t the issue. Focus is. Most business owners bounce around LinkedIn without direction. They post dull company announcements no one reads or share inspirational quotes stolen from Instagram. They spend hours scrolling the feed but never connect with potential clients or collaborators. That’s a losing strategy and you know it. Here’s what to do instead.
Set your timer for strategic commenting
If you want to grow on LinkedIn, you have to comment. But it doesn’t have to take hours. Once a day, at the same time each day, spend 10 minutes commenting where potential clients hang out. Select 10 active accounts with audiences similar to your target market and save their profile URLs in a bookmark folder. Visit these profiles daily and leave thoughtful comments on their recent posts.
Your strategic commenting creates visibility with new audiences while building relationships with potential collaborators. When your dream customers regularly see your name adding value to discussions, they remember you when they need what you offer.
Create five quality posts every week
Once a week, block out some LinkedIn post writing time. Aim to create five posts, then post the best three. Focus on quality over quantity. Each time you sit down to write, pick a theme. Maybe it’s success stories, mistakes you’ve made, or lessons you’ve learned. Break each down into clear steps anyone can apply. Use AI to turn one idea into more and schedule them each day (or every few days) at the exact same time.
Post structure matters. Keep examples of posts you like as models, studying their structure rather than their content. Don’t skip adding a compelling hook that stops the scroll. End with a question that invites engagement. No filler updates. Every post should solve a specific problem for your audience, or make them feel a specific way.
Respond to every interaction
Afternoon check in. Save 5 minutes for responding to comments and messages on your post. When someone comments, reply thoughtfully. You could ask a follow-up question. You could add more context. Turn comments into conversations by staying present and engaged.
People who engage with your content are raising their hands. They’re interested in what you share. Message them privately to learn more about their goals and challenges. Use their comment as an excuse to get in touch in the DMs.
Engage in the DMs
Private conversations are your goal. Realness with your dream customers is the aim of this game. Your DMs should be pinging with new messages all the time. Each day, batch through responses in 5 minutes. Use an inbox management tool like Kondo for maximum efficiency.
Engaging with people on the feed is limited. Building familiarity happens behind closed doors. Be conversational. Ask questions that are easy to respond to. Get them talking. Get to know them. Understand their world and how you can help. I don’t mean asking them to book a call straight away. I mean being human with your interactions so it’s the next natural step.
Track what brings business
Your process on LinkedIn is simple. Comment on other people’s posts to get more engagement on your own. Make sure your updates are high quality and a solid reflection of your brand. Attract in comments, then engage in the DMs. Build connections and relationships and increase your surface area for enquiries and luck. The aim is leads and new clients. Spend 5 minutes each week looking at analytics and tracing where your most promising leads came from.
Keep going with this plan and you will see results. 30 minutes a day is ample time. Most people give up too soon. They aren’t intentional with their activity. Track these results from day one and get the reps in on repeat. Post, comment, engage, DM. Set a timer for each task to prevent getting sucked into the feed. Use the mobile app for quick engagement during downtime. Save deeper work for desktop sessions.
Build your quick-fire LinkedIn system today
Your next LinkedIn breakthrough might be just around the corner. Building your reputation takes less time than you believe. Use this daily plan to get the reps in and stack the benefits in your favour. Engage, post, comment, and message privately. Keep going for glory. The following will grow. The leads will arrive.
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