B ob Parsons is navigating his golf cart through the twisting dry dirt road of the golf course he built in the Sonoran Desert in Scottsdale, Arizona, avoiding lizards, rabbits and giant saguaros. He stops near the ninth hole, named Catfish, which overlooks a manmade lake and surrounded by three million acres of preserved land. It cost Parsons hundreds of millions of dollars to develop and renovate Scottsdale National, which has two 18-hole courses and the “Bad Little Nine,” a punishingly difficult nine-hole par-three course. He points to the center of the lake where a small black hut sits with the words “Suggestion Box” painted in white.

“This…

Read the full article at FORBES.COM