New Apple CEO John Ternus welcomed buyers of the new iPhone 18 Pro and Pro Max to the company’s flagship Fifth Avenue store in New York on Friday, and it’s likely to be just the first of several major product launches for the former hardware lead’s first year in the top job.
Dressed in a dark gray shirt and blue jeans, Ternus immediately took to taking selfies, giving handshakes and signing phone boxes for the hundreds of fans who chose to preorder the new iPhone or Apple Watch.
Ternus, formerly Apple’s senior vice president of hardware engineering, took a casual and personable approach to the launch — even gently laughing as one excited Apple…
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