Purple reign.
Jacqueline Kennedy Onassis’ most famous “election night look” is about to go under the hammer — and no, it’s not a ballgown.
It’s the violet-colored maternity coat she wore while eight months pregnant, as her husband was announced as the next American president on Nov. 8, 1960.
As first reported by WWD, Sotheby’s is rolling out the purple carpet at its new, high-profile Madison Avenue HQ, where the former first lady’s statement-maker will headline the auction house’s first-ever Handbags & Fashion showcase.
Bidding for the historic piece — a pop of color that stood out like a beacon in the sea of drab campaign-season suits — opens ahead of the Dec. 15 sale, with estimates between $6,000 and $8,000, the outlet reported.
The coat isn’t just chic — it’s legendary. It graced the cover of Life magazine’s special issue introducing the Kennedys as America’s new First Couple, cementing Jackie’s style legend before she even unpacked at the White House.
And the backstory is just as charming: the item comes from a family intertwined with the Kennedys for generations.
The cozy number (that Jackie first wore while carrying John F. Kennedy Jr.) was lovingly loaned around among expectant friends — a kind of fashionable fertility sisterhood — before finding its way to the auction block.
Sotheby’s is treating the piece like a couture time capsule — and with good reason, says Morgane Halimi, the auction house’s global head of handbags and fashion.
“Few garments so gracefully capture the spirit of a turning point in American history,” Halimi said in a recent statement, adding that Jackie’s election-night ensemble shows her “singular ability to communicate optimism and modernity through style alone.”
Halimi said the piece “carr[ies] within its seams the quiet power of a woman whose influence far transcended fashion,” calling it a museum-worthy marker of the moment America stepped into Camelot.
As for its long-awaited sale, she didn’t mince words: the coat “emerges as a rare artifact in which beauty, symbolism and history converge with remarkable clarity” — a once-in-a-blue-moon chance for collectors to grab a slice of cultural magic.
Jackie O’s maternity coat isn’t the only showstopper hitting the block — Sotheby’s is unloading enough fashion firepower to outfit a whole runway, according to WWD.
The glitzy goods will hit the spotlight at Sotheby’s New York, where the sale will be on display Dec. 5 through 8.
Front and center: a witchy-glam Alexander McQueen velvet gown dripping in bugle beads from his fall 2007 “In Memory of Elizabeth Howe, Salem 1692” collection. It’s expected to rake in $7,000 to $12,000.
Fashion fanatics can also drool over an Yves Saint Laurent jumpsuit (a cool $1,000 to $5,000) or a blue-and-gold Chanel tweed jacket from Karl Lagerfeld’s pre-fall 2019 lineup ($3,000 to $5,000).
And then there are the bags — the real bank-breakers. A rare ’90s Hermès sterling silver Mini Kelly could fetch $80,000 to $150,000.
Even the baby of the bunch — a 2024 black Chevre Chamkila Birkin 20 with sleek palladium hardware — is expected to command $40,000 to $60,000.
Overall, it’s all about more than a wool coat — it’s a piece of Camelot up for grabs, and only the boldest fashion collectors need apply.
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