JetBlue on Tuesday unveiled a new domestic first-class experience that will be available for booking this fall.
The new offering, called BlueFirst, will feature redesigned seats, premium amenities and upgraded seatback technology, the airline said.
“Domestic first class has become easy to predict. We think it’s time for a fresh take,” JetBlue CEO Joanna Geraghty said in a statement.
“Customers are increasingly looking for more premium experiences, and BlueFirst gives them an elevated experience that feels distinctly JetBlue, with thoughtful touches, caring service and great value.”
The first aircraft featuring JetBlue’s new BlueFirst cabin is…
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