The brazen theft of an entire truckload of Pabst Blue Ribbon (PBR) has taken another wild turn, with the beer giant’s CEO personally calling out the thieves and putting a reward on the table to get the stolen haul back.
“Someone had the balls to steal it,” Pabst Brewing Company CEO Greig DeBow said in a video posted to TikTok. “I don’t know. Kudos to them, perhaps.”
But DeBow quickly made clear that he wanted the beer back.
“I’m sure they look cool with a garage full of PBR,” he said. “That’s actually not cool, though. But we want it back.”
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DeBow then revealed…
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