Change can be challenging in a relationship, even when you know it’s for the best. Samsung’s new Switchers ad campaign acknowledges that challenge, particularly when it comes to switching from iPhone to Android.
Playing on classic therapy talking points, Samsung recruited celebrity clinical psychologist Orna Guralnik to help couples overcome fear, discomfort and anxiety about exploring something new — in this case, purchasing a device outside Apple’s ecosystem.
Guralnik helms the documentary TV series Couples Therapy, which follows real-life couples as they attend regular therapy sessions. The show is in its fifth season on Showtime and…
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