The 2026 Super Bowl is almost here, with the Seattle Seahawks set to face off against the New England Patriots on February 8 at Levi’s Stadium in California.
But it is not just the game that will draw attention. Every year, the Super Bowl adverts are highly anticipated by viewers, with major companies spending millions of dollars to promote their commercials.
Newsweek has compiled a list of what is known so far about the 2026 Super Bowl commercials.
Amazon Alexa+
Amazon has released a trailer for their Super Bowl advert promoting Alexa+, the company’s generative AI assistant. The advert features the actor Chris Hemsworth.
Bosch
The technology company Bosch has tapped celebrity chef and TV personality Guy Fieri for their advert.
In a teaser shared on X, Fieri becomes “just a guy.”
Budweiser
The beer company Budweiser is celebrating its 150th anniversary this year, and has launched a patriotic “American Icons” advert. The clip features a Clydesdale horse and a bald eagle.
Comcast Xfinity
Comcast Xfinity’s advert reunites the original cast of “Jurassic Park,” including Sam Neil, Laura Dern and Jeff Goldblum.
The advert imagines how the film would have been different if there had been better wifi.
Dunkin’ Donuts
Dunkin’ Donuts’ advert is set to feature a host of stars, including Ben Affleck, Jennifer Aniston, Matt LeBlanc and Jason Alexander.
Dove
Beauty brand Dove will return with a 30-second advert promoting body confidence and girls’ sports.
Fanatics Sportsbook
Fanatics Sportsbook has tapped Kendall Jenner for its advert, with the model poking fun at her dating history.
Franks RedHot
The hot sauce brand has tapped the rapper Ludacris, alongside a live goat, for their Super Bowl advert.
Hellmann’s
The condiment company has tapped Andy Samberg for their advert. The former SNL actor plays a parody of Neil Diamond for the company’s “Sweet Sandwich Time” commercial.
Novo Nordisk
Novo Nordisk, the Danish pharmaceutical company that manufactures the drugs Ozempic and Wegovy, has teased its first Super Bowl advert, which is set to feature DJ Khaled, Ana Gasteyer, Danielle Brooks and Danny Trejo.
PepsiCo
PepsiCo, Pepsi Zero Sugar, Poppi and Lays will appear in Big Game adverts.
The Pepsi Zero Sugar advert reignites the famed soda wars, luring Coca-Cola’s iconic polar bear to shift its allegiance.
Pringles
Pop superstar Sabrina Carpenter will join Pringles for its Big Game advert. In a teaser clip, the singer plucks chip petals from a salty bouquet and says: “He loves me, he loves me not.”
Ritz
Ritz has cast the comedian and former SNL actor Bowen Yang for their advert. In a teaser, he is seen lounging on a beach and inviting his friends to a party.
Ro
Tennis star Serena Williams appears in the advert for Ro, a direct-to-consumer healthcare business that sells GLP-1 medications, including Ozempic. It comes after Ro launched a partnership with Williams in August.
Uber Eats
Uber Eats has brought together Matthew McConaughey, Bradley Cooper and Parker Posey for their advert.
A teaser clip shows McConaughey heckling a jogging Cooper, while another clip shows Posey and McConaughey discussing a conspiracy that football is all about selling food.
Levi’s
The denim maker is set to advertise in the Super Bowl for the first time in more than 20 years, but details about the advert are yet to be revealed.
Liquid Death
The canned water brand has confirmed that it will also air an advert, marking its second Big Game commercial. They are yet to share further details.
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