Scammers have always tried to trick us into handing over our hard-earned money and personal information. But generative AI is making it even easier for them. Now, with the click of a button, they can create pretty decent content that looks and sounds just like us. This is called AI impersonation, and it’s a growing problem.

Celebrities, public figures and politicians are all high-profile deepfake targets. As we approach what is likely to be consequential and controversial midterm elections in November, we need to prepare now.

AI-generated or synthetic media is the new norm, thanks to tech companies like OpenAI, Google and Meta. AI image and…

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