The United States Postal Service (USPS) has unveiled its latest addition to the 2025 stamp lineup, a festive set of Holiday Cheer Forever stamps designed to brighten cards and letters during the upcoming season.
Why It Matters
Forever stamps are traditionally based on important themes in American culture, including notable figures, military anniversaries, and historical events.
The four-design booklet was released on September 13, 2025, and unveiled at the Smithsonian National Postal Museum in Washington, D.C.
What To Know
The new stamps highlights traditional holiday imagery—fruit and evergreens, a holly wreath, a pair of cardinals perched on mistletoe, and a scarlet amaryllis bouquet—crafted using a distinctive collage method.
“With colder days and longer nights approaching, these stamps offer a fresh and festive way to brighten up our holiday cards and letters, in turn, brightening the lives of our friends and loved ones,” said Michael J. Elston, USPS vice president of labor relations.
Four Classic Designs
Artist Denise Fiedler created the works with gouache and acrylic paint layered on vintage gardening book pages, then assembled on archival cotton board. USPS art director Derry Noyes oversaw the final design.
Each of the four stamps features a familiar seasonal motif:
- An illustration of a yellow Bartlett pear, a red pomegranate and a clementine beside an evergreen branch.
- A wreath of mixed light and dark green leaves, holly berries and a large red bow.
- Two crimson cardinals perched on a mistletoe branch.
- Three scarlet amaryllis flowers tied together with a red ribbon.
The Postal Service said the imagery was chosen to reflect timeless holiday traditions, while showcasing a handcrafted, layered style.
Pricing and Availability
Holiday Cheer stamps are issued as Forever stamps, meaning they will always hold the value of the current First-Class Mail 1-ounce rate. The booklet of 20 sells for $15.60.
Customers can purchase the stamps online at The Postal Store, through the USPS catalog USA Philatelic, by phone, or at Post Office locations nationwide.
The 2025 Stamp Program
The Holiday Cheer booklet joins a busy 2025 USPS stamp program that also features issues honoring various American figures and historical events.
Recent additions have included:
The USPS is also currently running the Stamp Encore Contest, open through the end of September, which invites Americans to vote for their favorite stamp pane from a curated list of 25 popular and bestselling designs from past decades. The winning design will be reissued as part of the 2026 stamp program.
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