On September 19 last year, the husband-and-wife cofounders of e-commerce company Pattern, David Wright and Melanie Alder, walked up together to the NASDAQ podium in Times Square—both dressed in black button-up shirts and custom blue and purple Nike Air Forces. Wright, CEO of the Lehi, Utah-based company, took the microphone to thank the room full of employees. “Mel and I get asked, ‘How did you do it?’ We didn’t…it’s a team sport,” Wright exclaimed as he took off his shoe, eagerly holding it up to the crowd.
It was a surreal moment for Wright and Alder: Ringing the NASDAQ bell was something they’d never imagined when they first began…
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